How Did I Not Know About This?!

OK, I know I've been a bit out of the loop for the past couple of weeks with house projects taking up all of my free time, but how in the world is it possible that this collaboration slipped past me? Emma Fletcher of Lyell for Urban Outfitters! I haven't been this excited about anything fashion related since, maybe, ever? Three pieces (seen above) are already available, but I've seen photos floating around of more fall inspired pieces. A particular tweed coat has caught my eye. I must make it mine.